Xintong Han

I am an Assistant Professor in the Department of Marketing at the Faculty of Business Administration, Université Laval. My academic journey began with a Ph.D. in Economics from the Toulouse School of Economics, paving the way for my role in economics and marketing. Before transitioning to Université Laval in July 2023, I held the position of Assistant Professor in the Department of Economics at Concordia University. There, my research specializations were rooted in Network and Digital Economics, and my teaching responsibilities included advanced econometrics and machine learning courses. In my new capacity at Université Laval, my research primarily focuses on digital marketing and quantitative methods, melding my background in economics with the cutting-edge marketing field. This dual expertise allows me to contribute valuable insights to both disciplines, strengthening the bridge between economic theory and marketing practice.